Collaboration program between the University of Mataram and the Indonesian Central Bank which was attended by the Head of the D3 Tourism Study Program at the University of Mataram, namely Mr. Lalu M. Furkan, S.E., M.M. Ph.D. to support the Mandalika tourism cluster by involving Tourism and Agriculture study programs.

Tourism clusters are a concept of grouping various types of tourism businesses and services that are interrelated and support each other in a certain area. The main objective of forming a tourism cluster is to increase the competitiveness and sustainability of the tourism sector in a destination.

Thus, it is hoped that this collaboration can create holistic benefits for developing tourism destinations, empowering local farmers, improving the quality of students who take part, preserving agricultural culture and traditions, as well as increasing the income and welfare of local communities.